Cincinnati Social Media Marketing company, Pixels & Dots offers Social Media Marketing solutions to businesses and has cutting edge stragies that will make your brand succeed in a competitive online environment.
With Facebook quickly becoming the traffic leader, next to Google (see chart below)
brands need to make sure that they are capitalizing on the advertising campaign exposure and revenue drivers that Facebook has to offer. The second most visited social networking site is millions of viewers behind Facebook.
On Google, an advertisement targets people who are typing in your keyword phases. On Facebook, your ads are targeted to a defined market. For example, you can target your audience by; location, age, sex, keywords, education, workplace, relationship status, relationship interests languages, etc. On Facebook, you will need to take advantage of the numerous targeting factors that they have available, whereas on Google you will be targeting everyone who is typing in your keyword phrase. The focus of Facebook advertising is more on brands building relationships with their clients.
The most effective advertising plan will combine both Google and Facebook advertising and measure the results of both. What works for one brand/product, may not work for another. Consider whether you are targeting consumers or businesses. The effectiveness of the Facebook campaign with depend on how well you can define your audience and how well you can write and design ads that will get the attention of those customers.
Social Media Marketing Agency, Pixels & Dots can help you devise a marketing plan that achieves your advertising goals. Call or email us today to get started with an effective advertising campaign that will deliver the results you need for the competitive edge. 513-651-9322.