If you are looking for increased brand awareness rather than clicks, organic search will provide a greater return than pay-per-click ads. This is because searchers click on organic results 85% of the time. All searchers look at the first organic result, while only 50% look at the first paid result. As the rankings go down, the gap widens: 50% of searchers see the 7th organic listing, but only 10% of searchers see the 7th paid listing. The increasing number of videos and images in search results draws the searcher’s attention away from the paid search column and to the natural ranking column. Studies have also shown that searchers trust organic listings more than paid ones and that organic results are perceived as more relevant.
Another advantage to investing in organic search is that it continues to provide value over time, whereas paid search traffic disappears as soon as you stop spending. Over half of Google searches show no paid ads at all, so if you are counting on paid search to provide visibility to searchers, you could be missing ½ of your audience.
Searchers are typing longer searches that deliver fewer paid search results. They also are increasingly recognizing the difference between organic and paid results and have increasing ad blindness.
Let Cincinnati SEO Company, Pixels & Dots, assist you with increasing your brand awareness with an organic search strategy. Also, be sure to read more about what our Cincinnati SEO team has accomplished and what we can do for you.
