Cincinnati Marketing (enewsletter)
Email marketing is an effective component to an online marketing strategy. Let Cincinnati Marketing company, Pixels & Dots design a custom e-mail that will
reinforce your brand with those who receive it.
REASONS TO DO AN EMAIL CAMPAIGN
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According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar
spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels
examined, such as print catalogs.
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The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are
considered the second-most effective tool for generating conversions, just behind SEO.
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Shop.org's State of Retailing Online 2009 survey of retailers found that "E-mail is the most mentioned successful tactic overall".
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In Datran Media's 2009 Annual Marketing & Media Survey, 80.4% of industry executives said the email channel performed strongly for
their company.
